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Audience Sync
Introduction to Syndications
Overview
Benefits of using Audience Sync
Types of Syndications
Audience Syndication
What are Audience Syndications?
Strategic Applications of Audience Syndication
Steps for Creating an Adapter
Steps for Creating an Audience Syndication
LiveRamp-Powered Audience Syndications (Blueshift LiveRamp)
Customer Data Syndications
What are Customer Data Syndications?
How Customer Data Powers Marketing
Steps for Creating an Adapter
Steps for Creating Customer Data Syndications
LiveRamp Destination (using your own LiveRamp account)
Troubleshooting Syndications
Facebook Syndication Errors
Google Ads Syndication Errors
Criteo Syndication Errors
General Troubleshooting Best Practices
Syndication Reports
Audience Sync Conversion Reporting
Reports Tab - Syndication Activity
Reports Tab - Visits
Advanced Strategies
Integrating Audience Syndications with Blueshift Campaign Journeys
Google Ads and DMA Compliance
Best Practices for DMA Compliance
Facebook Lookalike Audiences
Benefits and Best Practices for Facebook Lookalike Audiences
Bringing it All Together
Why Audience Sync Works: The Top Advantages
Strategies for Customer Growth
Smarter Syndications, Stronger Results
Quiz
Quiz
Certification
Certification
Course Survey
Thank you!
Steps for Creating an Adapter
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