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Omnichannel Campaigns
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Course Curriculum
Customer Engagement Today
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How Customer Engagement is Evolving
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What You’ll Learn
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The Shift From Single Channel to Omnichannel
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How to Get Started with Omnichannel Campaigns
Campaigns Across The Lifecycle
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Engaging Customers Throughout the Lifecycle
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Welcome Series
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Activation
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Conversion
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Loyalty
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Retention
Quiz
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Quiz
Overview: Campaigns in Blueshift
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days
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Campaigns Overview
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One-time and Recurring Campaigns
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Triggered Campaigns
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Setting Up Triggers: Channel and Timing
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Setting Up Triggers: Filters
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Setting Up Triggers: Templates
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Campaign Execution Setup
Quiz
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days
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Quiz
How to Create Campaigns
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days
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Creating a Campaign
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Intuitive Journey Building
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Campaign Validation
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Journey Views
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Campaign Planning
Quiz
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Quiz
Testing, Optimization & Reporting
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A/B testing and Optimization
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Setting Up An A/B Test
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Reports Tab
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Real-Time Campaign Reporting
Quiz
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Quiz
Connecting Channels & Apps (App Hub)
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Overview
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Use Cases
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Connecting and Using Apps
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Bringing it All Together
Quiz
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Quiz
Best Practices to Get Started with Omnichannel Campaigns
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Best Practices for Omnichannel Campaigns
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Personal Finance
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Media & Publishing
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Retail & E-Commerce
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E-Learning
Certification
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Certification
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Course Survey
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Thank you
Your Instructor
Elizabeth
Leading Global Support and Enablement
Empowering users, driving product adoption
Deep experience in multi-channel marketing platforms
Get started now!
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