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Blueshift Fundamentals
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Course Curriculum
Data Ingestion
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Events overview
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Product/Content Catalog
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User Data
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Single Customer View
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Activating your first party data
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Catalog Examples
Hands on Exercise
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days
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Exercises
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Answers
Segment Overview
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Example 1 - New Signups
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Example 2 - Inactive Users
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Basic Segmentation
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Segment Conditions
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Additional Examples
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Advanced Segmentation
Hands On Exercise
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days
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Exercises
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Answers
Recommendation Studio
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Recommendations
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Recommendation Recipes
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Getting Started
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Example How-To Videos
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Recommendation Reporting
Hands On Exercise
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Exercises
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Answers
Personalization Overview
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Content Creation (Email)
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Email Test Send
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Personalization Tags
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Creative Overview
Hands On Exercise
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Exercises
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Answers
Predictive
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Predictive Intelligence
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Predictive Segmentation
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Predictive Recommendations
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Predictive Engage Time Optimization
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Predictive Channel Engagement Scores
Hands On Exercises
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Exercises
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Answers
Messaging Channels
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Email
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Mobile (Push, In-App, SMS)
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Live Content
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Cloud Apps
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Syndications
Hands On Exercises
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Exercises
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Answers
Campaigns Overview
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days
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Campaigns overview
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Triggered Campaigns
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One-time and Recurring Campaigns
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A/B Testing and Optimization
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Journey Views
Hands On Exercise
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Exercise
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Answer
Certification Quiz
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Quiz
Certification
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Certification
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Course Survey
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Thank you!
Your Instructor
Elizabeth
Leading Global Support and Enablement
Empowering users, driving product adoption
Deep experience in multi-channel marketing platforms
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