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Email Deliverability Fundamentals
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Course Curriculum
Introduction to Email Deliverability
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Welcome to Email Deliverability Fundamentals
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What is Email Deliverability?
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Why is Email Deliverability Important to Marketers?
Fundamentals of Successful Delivery
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Objective of this Section
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Email Authentication Protocols Overview
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SPF
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DKIM
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DMARC
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BIMI
Quiz
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Quiz
The Receiving Community At a Glance
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Web-Based Mailbox Providers Overview
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Internet Service Providers Overview
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The Receiving Community At a Glance
Quiz
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Quiz
Introducing New Mail Streams
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IP Warm Up
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Reputation Ramp
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Engagement Within the Email Channel
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Introducing New Mail Streams
Quiz
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Quiz
Email Marketing Best Practices
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Bounce Management
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List Management
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Campaign Strategy
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Segmentation
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Email Marketing Best Practices and Deliverability
Quiz
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Quiz
Reputation
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Primary Reputation Factors
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Proper Authentication
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Best Practices for Maintaining Reputation
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Consistency in Volume and Frequency
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Spam Complaints and Trap Hits
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Reputation
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Protecting and Maintaining Reputation
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Email Monitoring Strategies
Quiz
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Quiz
Email Monitoring Strategies
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Google Postmaster Tools
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Additional Monitoring Tools
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Blueshift Insights
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Microsoft SNDS
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Key Takeaways
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Email Monitoring Strategies
Certification
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Certification
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Course Survey
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Thank You!
Your Instructor
Elizabeth
Leading Global Support and Enablement
Empowering users, driving product adoption
Deep experience in multi-channel marketing platforms
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