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Becoming an AI Marketer
Introduction to AI Marketing
Welcome to AI Marketing
What is AI Marketing
AI Marketing Across a Typical Customer Journey
Is AI Marketing Autonomous?
How Marketers Benefit From AI
How AI in Marketing Works
Objectives of This Section
AI Workflow
Supervised Learning
Supervised Learning Use Cases
Unsupervised Learning
Unsupervised Learning Use Cases
Who to target?
Problem Definition
Solving with AI: Propensity Scoring
Data Inputs
How to Use in Marketing
Use Cases
Lookalike Audiences
Quiz
Quiz
What to recommend to each user?
Challenges Today
Solving with AI: Predictive Recommendations
Data Inputs
Algorithms & Outputs
How To Use In Marketing
Quiz
Quiz
When to message?
Challenges Today
Solving with AI: Predictive Engage Time Optimization
Data Inputs, Algorithms, and Outputs
How to Use in Marketing
Quiz
Quiz
Where to message?
Challenges Today
Algorithms, Data Inputs, and Outputs
How to Use in Marketing
Quiz
Quiz
Testing and Experimentation
Predictions vs Decisions
Experimentation with AI Solutions
Automatic Winner Selection
Insights
Testing Predictions
Privacy, Transparency, Trust
Data Privacy & Trust
Transparency
Bias
Bringing it all together in a campaign
Bringing It All Together
Applying AI in Campaigns
Changing the Marketer’s Day to Day With AI
Case Studies of AI Marketing
Certification
Certification
Course Survey
Thank you!
Applying AI in Campaigns
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