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Becoming an AI Marketer
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Course Curriculum
Introduction to AI Marketing
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Welcome to AI Marketing
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What is AI Marketing
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AI Marketing Across a Typical Customer Journey
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Is AI Marketing Autonomous?
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How Marketers Benefit From AI
How AI in Marketing Works
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Objectives of This Section
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AI Workflow
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Supervised Learning
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Supervised Learning Use Cases
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Unsupervised Learning
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Unsupervised Learning Use Cases
Who to target?
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Problem Definition
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Solving with AI: Propensity Scoring
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Data Inputs
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How to Use in Marketing
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Use Cases
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Lookalike Audiences
Quiz
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Quiz
What to recommend to each user?
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Challenges Today
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Solving with AI: Predictive Recommendations
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Data Inputs
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Algorithms & Outputs
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How To Use In Marketing
Quiz
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days
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Quiz
When to message?
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Challenges Today
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Solving with AI: Predictive Engage Time Optimization
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Data Inputs, Algorithms, and Outputs
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How to Use in Marketing
Quiz
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days
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Quiz
Where to message?
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days
days after you enroll
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Challenges Today
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Algorithms, Data Inputs, and Outputs
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How to Use in Marketing
Quiz
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days
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Quiz
Testing and Experimentation
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Predictions vs Decisions
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Experimentation with AI Solutions
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Automatic Winner Selection
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Insights
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Testing Predictions
Privacy, Transparency, Trust
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days
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Data Privacy & Trust
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Transparency
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Bias
Bringing it all together in a campaign
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Bringing It All Together
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Applying AI in Campaigns
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Changing the Marketer’s Day to Day With AI
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Case Studies of AI Marketing
Certification
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Certification
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Course Survey
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Thank you!
Your Instructor
Elizabeth
Leading Global Support and Enablement
Empowering users, driving product adoption
Deep experience in multi-channel marketing platforms
Get started now!
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